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Martha Chen-Falch
Agent / DRE #01908393
Strategy | Perseverance | Results
Real Estate, Architecture, CPRES, MBA & SDAR Award Winner
A graduate of the University of Southern California (USC) with a bachelor's degree in Architecture, Martha previously practiced architecture before transitioning to real estate. She also was enrolled in the MBA program at Pepperdine University in Malibu before moving to San Diego. As architecture and real estate go hand in hand, Martha has unique experiences that allow her to provide a client experience that is unmatched in the industry.
When looking to buy or sell a home, her keen eye can assist her clients in envisioning, defining, and organizing different spaces. Working hard is Martha's trademark. She is well known for being extremely patient, meticulous, focused, and responsive. Whether she's working with home buyers, savvy investors, or assisting sellers in marketing their homes for top dollar, Martha's goal is to provide exceptional service and to keep her clients informed every step of the way, ensuring your transaction is smooth and seamless. She is a loyal advocate and works tirelessly to make each experience a positive one and has your best interest at heart.
Customer Reviews
Martha’s expertise and forward-thinking planning were key to securing a rare La Jolla property, with our offer
accepted within a week and closing in just three weeks. She structured everything in a clear, efficient, and highly
strategic manner, ensuring a smooth process from start to finish—something only a seasoned professional can
achieve.
From day one, she arrived fully prepared with a detailed market analysis and comps, making it easy to craft a
strong, competitive offer. She also knew exactly what the sellers would and wouldn’t accept, eliminating wasted
time and positioning us for success. Her ability to understand my priorities and execute a tailored plan made this
my best real estate experience yet (this was my fourth purchase).
Martha’s responsiveness and proactive nature made all the difference. She was always available via text and
email, double-checked details, arrived early to appointments, and resolved potential issues before they became
problems. Several times, I thought we had overlooked something or had concerns, only to find out she had
already anticipated and addressed it, turning potential issues into non-issues. She also went out of her way to
handle everything she could to keep my role in the process as simple as possible.
Her organized team further streamlined the process with DocuSign and seamless coordination of paperwork,
inspections, insurance, and renovation estimates, making every step stress-free.
If you want a highly experienced, strategic, and results-driven realtor who will prioritize your needs, anticipate
challenges, and handle every detail for a smooth transaction, I highly recommend Martha.
I recommend and endorse Martha fully and whole-heartedly, without any reservations.
Martha is a rock-star. As I’ve said in life—results speak for themselves.
Martha was hired to sell my home in La Jolla. She went above and beyond in every category, and I credit Martha
with selling my home for top dollar—basically two weeks into the Covid crisis--in early April 2020.
Martha used her resources at Sotheby’s to bring in the very top furniture designers and photographers, and
transformed the otherwise unimpressive interior into a gorgeous coastal beach home.
Martha is the hardest worker I know, and also the most reliable. She will do anything to protect and escalate the
home’s value.
For example, one evening in mid-March 2020, I was staying south of SD when I experienced a torrential
downpour in the middle of the night. I remembered that there was a potential leak to address. I called Martha
around 1am in the middle of the night, and she didn’t hesitate to run over to the home (in torrential downpour at
1am) with towels. She made sure the home stayed perfect!
In another example, Martha worked hard to get the home the maximum exposure, with the plan of getting
competing bids in the first week. She succeeded in doing so, and skillfully negotiated with each buyer to achieve
the very highest offer.
Most importantly, when the buyer asked for major concessions and provided estimates of the costs of work to
get done, Martha actually did the due-diligence to examine the invoices closely—and discovered that many of the
invoices had fabricated (and inflated) numbers. She did this by actually making phone calls to the handymen/etc
whose costs had been represented. Many of them said—we didn’t give that quote.
Martha didn’t insult or lose the buyer, while at the same time holding firm that we would not be granting those
concessions. Most realtors do not do that level of due diligence. I’ve heard of some that just want to get the deal done, and
OK such concessions, but Martha refused and stayed resolute on our price. Incredible.
I have very good friends in Escondido who had gone through two of the best realtors in that area, who had all
failed to sell their home. My friends were worried about it being on the market for a third time. I recommended
and endorsed Martha whole-heartedly with them as I’m doing now, and they went with Martha.
Obviously, there’s relationship risk to make that kind of referral, if it’s a crash and burn. But as I said—I had zero
reservations.
Martha found a buyer for their home within the first weeks of listing, for a price that exceeded their hopes. They
were thrilled to work with her, and I was thrilled to have made the introduction.
As I said—results speak for themselves. Martha throws her heart and soul into her work and achieving the very
best deals for her clients. She always wants the best for others. She’s absolutely one of the very best and most
ethical in the field.
We recently worked with Martha to sell our condo and she was incredible. Her team staged the place beautifully,
even making me want to put in an offer myself. She even managed to convince the buyer who we had already
chosen to go with to increase their offer even more. Martha really made the selling process easy and
straightforward for us and worked her magic to get a good price for us. If I ever have to sell another place I
would without a doubt hit her up again.
Positive: Professionalism, Quality, Responsiveness, Value
Martha is a consummate professional. Martha was our agent as we were purchasing a property during a
tumultuous housing market, but through her relentless and tireless work ethic, we were able to secure an
incredible result. Her knowledge of the market was obvious and that expertise guided us towards the
eventual purchase. Her organization and efficiency helped us quickly eliminate properties we would not be
interested in and saved us time and energy.To be honest the process has gone so smoothly and quickly
it’s hard to believe it’s already over. We appreciated that she was never afraid to give us her opinion, and
for all the inevitable bumps along the way in this crazy process, she always knew somebody who could
assist us. Thank you Martha for being in our corner and we are so lucky to have found you and easily
would recommend you to anyone!
Purchasing a house is certainly daunting for the average person anytime, let alone in 2021, a crazy
competitive time for the housing market. I feel fortunate to have Martha as my agent. She is on top
of the San Diego housing market and knows every neighborhood and development well. That saved us
so much time and energy in our search. Martha advised us on building a strong offer that won the sellers’
acceptance, then guided us through the escrow process to a successful, smooth closing. Martha is super
responsive. I always feel like I have her complete attention even though I know she is super busy with
many clients. And she is efficient, moving so fast I have to try hard to keep up with her, LOL. I wholeheartedly
recommend Martha to be your real estate agent.
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Service Areas:
San Diego, La Jolla, Del Mar, Carmel Valley, Rancho Penasquitos, Rancho Bernardo, Cardiff, Solana Beach, Encinitas, Clairemon, Mira Mesaitos, Encinitas, Solana Beach
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